Nigerian singer Timaya has shared insights about his long career in the music industry, highlighting the benefits of building his career independently and maintaining full ownership of his music.
Speaking about his journey, the award-winning artist explained that he was not signed by a major record label at the beginning of his career. Instead, he established his own label, Dem Mama Records, which allowed him to release music while keeping full control over his work.
According to Timaya, maintaining ownership of his songs and albums has been one of the most important decisions of his career. The singer explained that from the start he believed he could succeed without depending on a large record label, choosing instead to build his brand gradually through consistent releases and performances.
Over the years, the artist has released several albums along with numerous singles and collaborations. This body of work has created a strong music catalog that continues to generate value for him. Timaya described the catalog as a long-term asset that supports his career and provides opportunities for future partnerships.
He also noted that some artists in the industry signed agreements earlier in their careers that limited their control over their music catalogs. In contrast, he believes his decision to remain independent has given him greater flexibility when negotiating business opportunities and partnerships.
Timaya emphasized that the freedom to manage his own music and business decisions has been a significant advantage. The artist added that his journey reflects years of dedication, creativity, and persistence within Nigeria’s competitive entertainment industry.
His comments have sparked conversations among fans and industry observers about the importance of music ownership, independence, and long term planning for artists in the modern music business.